Market Research Services

What is Market Research?

Market research is the process of gathering, analyzing, and interpreting data about your audience, industry trends, competitors, and market opportunities. At Schollie Research & Consulting, we help you understand the “why” behind consumer behavior, so you can make confident, strategic decisions.
Two market researchers looking at charts and data

Key Benefits

Informed Decision-Making

Market research provides the data and insights needed to make confident, evidence-based business decisions.

Measuring Performance

Track satisfaction, awareness, or brand perceptions over time to evaluate the success of your strategies.

Understanding Your Audience

Gain a clear understanding of your target market’s needs, preferences, and behaviours to better serve them.

Reducing Risk

Identify potential challenges or gaps before launching new programs, services, or initiatives, helping to avoid costly mistakes.

Identifying Market Opportunities

Spot emerging trends, unmet needs, or areas for growth within your industry or community.

Make Strategic Decisions

Turn research insights into clear, actionable strategies that align with your organization’s goals.

Types of Market Research We Offer

We offer a full suite of market research services designed to help you make informed, evidence-based decisions. Our approach combines primary and secondary research to deliver meaningful insights tailored to your needs.

Primary Research

Quantitative Research

Market research provides the data and insights needed to make confident, evidence-based business decisions.

Online
Surveys

Telephone Surveys/
Interviews

Tracking
Studies

Qualitative Research

In-depth exploration of attitudes, motivations, and experiences to uncover the “why” behind behaviours.

One-On-One
Interviews

Focus
Groups

Intercept
Interviews

Case
Studies

Types of Strategies

Market research informs decisions in many areas:

Stakeholder Satisfaction

Labour Force Strategies

Program Evaluation

Strategic Planning

Needs Analysis

Let's Talk About Your Research Needs

Whether you’re exploring a new program or refining an existing one, we can help.

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